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Everyone knows the phrase “content is king.” In fact, it’s a saying that has been around for some time within the digital marketing sector. But is it still true? The content marketing field is constantly evolving and changing. Therefore, it couldn’t be more important to stay up to date with the latest trends. Organizations that [...]
It’s fair to say that content is even more important these days than it was a few years ago. For content creation teams, the challenge is increasing all the time. With so many competing organizations out there, all pumping out regular content, how do you make yours stand out? Being more interesting is the name [...]
Content marketing and blogging – two buzzwords of the modern online era. It’s no wonder that many people believe the two are the same thing. After all, both are about creating web content. Yet, although in one sense this is true, blogging is a much more shallow form of writing than content marketing. Content marketing [...]
Content marketing offers a high-quality opportunity to convert visitors into customers. However, if you want to capture then retain your target customer’s interest, you need to give them valuable information. It’s only when they have the details they need that they can make a decision. If your financial institution answers questions and offers solutions to [...]
Things have definitely changed in the realm of content marketing, especially in the last few years. Your content may be one of the ways that you engage with customers and retain them as client, which is why a content marketing strategy is necessary. If you need some assistance when it comes to promoting your content, [...]
Did you know that each day, more than 27 million pieces of content will be shared online? So, just in case you’re wondering, content really is king. The content marketing industry is really beginning to thrive, and more people are turning to online content as a lucrative marketing tool. Content marketing has changed the way [...]
Although these three are entirely different entities, some of their functions overlap. It is crucial in any marketing strategy to ensure that these three concepts are holistically integrated in any tactics you may be using regarding content marketing, SEO and social media marketing. A lot of people aren’t entirely sure how to integrate these three [...]
“Let’s start at the very beginning; a very good place to start.” As a child you would sing this at the top of your lungs along with Maria Von Trapp every time you watched The Sound of Music (for the millionth time I bet). But it is only in your adult years that you truly [...]
By now you’ve probably heard that content is “king” when it comes to marketing your business. However, there are specific ways to make customers aware of your content if you want to make a significant impact in your field. While there are bold ways to market content and services, such as pop-up ads and blog [...]
If blog writing is one of the main ways you market your content, you may want to seriously consider turning these blogs into videos. Writing blog content can make the intentions and details of your business clear, but there’s a good chance most of your clients don’t want to read through pages of content. Even [...]