Since the dawn of civilization, technology has been the driving force behind change. Within the lifetime of most people living today, the development and proliferation of the computer, internet, mobile phone and related technologies have completely transformed the way we live our life and conduct our business. The astounding success of social media like Facebook and Twitter in the last decade has added another dimension to the way we do business.
Here are some reasons you should use technology and social media to grow your business:
1. Drives traffic to your website
The majority of people these days are active on social media. Therefore, being actively involved in social media is a guaranteed way to get your target customer to know your company and products and to get them to visit your website. Studies have shown that Facebook is a great place to increase awareness about your products while Twitter is a great place to make offers and discounts. Similarly, other sites like Google+, Instagram and Pinterest have their own strengths.
2. Gets you tons of customer feedback
The importance of customer feedback for the growth of a business cannot be overstated. Social media has become such an integral part of people’s life that many of them conduct almost all of their socializing and communication through them. All you need to do is put a question in your status or create a “Poll” and feedback will come streaming in. Even just a picture of your product can elicit a response. All of this without even having to spend a penny on surveys.
3. Helps you connect with your client
Studies have shown that given a choice most people will only buy from vendors they personally know. And there is no better way to build a personal connection with so many people than through social media. The important thing is to build an emotional connection. Once you are able to do that, you can easily get them to visit your website and convert them into customers. This is the strategy used by most successful businesses.
4. Builds your reputation and increases your trustworthiness
People have a natural tendency to trust those they get to see and interact with regularly. A social media account makes you visible to your target customers. Once you become a friend or follower, you become a permanent presence in their life. And when they see so many other people ‘liking’ and ‘following’ you, they will have more respect for you. When you interact with them directly, they will have more positive views towards you.
5. Boosts your sales:
A very large number of Americans these days shop online. They buy everything from clothes to electronics. Realtors have even started selling homes and apartments online these days. So, if not for any other reason, this is one reason you should use technology and social media to grow your business. Once your target customers become familiar with you on social media and begin to trust your brand, they will visit your website sooner or later and become your customers.
Do you use social media to grow your business?
Picture by Chris Lott