Although these three are entirely different entities, some of their functions overlap. It is crucial in any marketing strategy to ensure that these three concepts are holistically integrated in any tactics you may be using regarding content marketing, SEO and social media marketing. A lot of people aren’t entirely sure how to integrate these three in order to access the full potential they have when combined. Here are a few tips on how you can do this:

1.Be content conscious

It is incredibly important to create high quality content, whether it’s a 1000 word article, 200 character Facebook post or 140 character tweets. Any search engine values and takes notice of great content. The various social media platforms such as Facebook, Google+, Twitter etc… values quality content that is sharable and linkable. If you combine these two factors with some well researched SEO tactics within your content, you will definitely have a competitive edge in attracting new clientele whether via your website or social media content.

2.The keyword is still alive and well

Although a lot has changed regarding the use of keywords, keywords are still not redundant. Yes, today it takes a little more effort and research in finding which keywords will work best for you. But Google has made free tools available to you, in order to make the research a lot less cumbersome. The first thing you need to think about when trying to come up with some keywords on your topic/subject is the language people are most likely to use when searching your chosen topic/subject. If you randomly decide on a few keywords you haven’t researched and it includes lingo no-one will use, you have completely wasted your time (and money if it’s ad keywords). The second thing you need to do is figure out what the hot topics for the day are on social media.

You can easily turn a trending topic into a very successful keyword. Just ensure that it is relevant to your content. Keywords should barely be noticed by the reader. Too many keywords or keywords that have been forced into the content in odd places, makes reading the article or post an irritation.

3.Newsletters and Mailers

No, this does not refer to those very generic newsletters and mailers that are sent out willy-nilly to hundreds of random contacts you bought off a database. This should be very target specific, with good content and incorporated SEO tactics within the content. You should also not be afraid to repurpose content from your newsletters and mailers to your social media platforms.Use your database of previous customers/clients. You can grow this database by asking people whether they would like to subscribe to your newsletters and mailers when they enter your website or read your social media posts. You can give it a nice personal touch by actually including their name and offering them something for free. This helps to reinforce the connection you have with your customers/clients and this trusting relationship will also encourage referrals.

4. Video killed the radio star

We all know the song, but very few really appreciate the power of video such as those involved with video optimization. Video has truly taken over. There is a lot you can do within a video; you can tell people more about yourself, your brand and your services or you could create an ad camouflaged within an entertaining video. YouTube is still the favorite platform to host these videos. If you choose to create a YouTube video you should still remember incorporating our three concepts. The content of a video is crucial; it should be entertaining, but also informative regarding your brand/services. A YouTube video can also be easily embedded in a blog post or shared via your social media accounts.

YouTube has also made SEO easy by giving you the option to tag your video with certain keywords. If you are still unsure of exactly how to deal with video and YouTube it’s worth looking into video optimization services.

Once you have used these simple techniques, you must keep in mind that there are still a lot of other methods you can use in order to integrate your content marketing, SEO as well as social media marketing.

Picture by The Wild Blogger