Twitter is the second most popular social network after Facebook. It has more than half a billion active users worldwide and the number is increasing at the rate of 135,000 new users every day. It is estimated that there are 58 million tweets and 2.1 billion Twitter search engine queries every day. No wonder this micro-blogging site offers such tremendous opportunities for businesses. You too can use Twitter marketing to increase your sales.
Twitter provides you with a platform to reach out to your existing and potential customers at practically not cost. Within the 140 words that it allows you to tweet, you can advertise your products, share information, offer advice and help, and direct target audience to your website. Of course, you need to do a lot of hard work to make it work, but with patience and persistence you can make it work for your business.
Here is how you can use Twitter to increase your sales:
1. Build your clientele: Once you sign up (which is free), identify your customers and start building a clientele. Don’t sit there and wait for your customers to follow you. Be proactive and follow as many potential clients as possible. At least half of the people you follow are sure to follow you back. It will take months to build a significantly large clientele, but it will be worth the trouble.
2. Advertise your products: Twitter allows only 140 words per message, so think of a catchy slogan that is sure to generate interest. If your followers like your tweet, they will share it with their followers. This is a great way to attract visitor traffic to your website. A lot of businesses use this simple technique to increase their sales.
3. Make it easy for people to find you: TweetDeck is a Twitter application that allows users to send and receive tweets and view profiles. You can also use it to search and set up streams with keywords relating to your line of business so that users can easily find you. The right keywords can help you build your followers quickly.
4. Check your streams regularly: Once you have created a stream, there are sure to be requests for help. Respond to them quickly and try to build a rapport with them. Always reply in a friendly and helpful manner and give away as much information as you can to help them solve their problem.
5. Send personal messages: Once you have built a rapport with potential customers, communicate with them through e-mails. Make offers, provide solutions to their problems and gently guide them to your website. E-mails offer privacy and increased flexibility for one-on-one communication.
6. Stay connected: Online marketing requires long term commitment, so stay connected even if you don’t get the kind of response you are looking for. If you keep talking to your target audience, sooner or later they will start talking to you and will ultimately translate into sales.
How do you use Twitter?
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