Whether you love “keeping up with the Kardashians,” or you really don’t care to follow the lives of the famous family, you’ve got to admit that the Kardashians know a thing or two when it comes to marketing. It’s no accident that Kim, Kris, Khloe, Kourtney and the rest of the crew are saturating the media these days. Even if you don’t really care to know much more about the Kardashian family, it can be helpful to pay attention to their brand management style if you want your business to be successful.
Here are a few things you can learn from the Kardashians when it comes to marketing.
Make The Right Connections
A large part of the reason why the Kardashians are “taking over” is due to their partnership with E!. The network is where all their reality shows are taped, and they are often on the red carpet for E! as well. The network has also given the Kardashians plenty of hosting gigs, and they’ve gotten guest slots on other shows, both on and off E!. Being connected to such a big name automatically makes people think that the Kardashians are big stars and deserve to be featured on the best shows and attend the best events. When you connect yourself with a reputable company or business, this boosts your professional standing and helps to open the door for more opportunities.
Be Multi-faceted
In addition to being fixtures on social media, the Kardashian girls are also pretty skilled when it comes to blog content writing. And by “skilled,” we mean that they’ve hired people to post content that fans want to see. The Kardashians likely work with PR firms to ensure that engaging and attention-getting content is posted about at least one member of the family on a regular basis.
The Kardashians have also started marketing other products, which has turned out to be a win-win situation for both them and the companies they’ve worked with (for the most part). Remember that in order to be successful, you’re going to have to branch out when it comes to your business relationships. Just make sure the partnerships will be beneficial for you, so you can enhance your reputation with each merger.
Have a Niche
While it is important to form various partnerships with other businesses and corporations, you’ve also got to have a niche that your company is known for. Be sure to explain the mission and objectives of your business in a clear and concise way. For instance, if you have a software company, feature technical writing articles on your website on a regular basis.
This will help you to be seen as an expert in your field and give consumers something to look forward to on a regular basis. It’s also best to give your company a “voice” that customers can relate to. In the Kardashian family, Kim is the fragile, sexy one, Khloe is the strong and assertive one, and Kourtney is the stylish mom on the go. Each of the girls appeal to a different demographic, but they all represent the Kardashian brand.
Finally, remember to stick with your message when you want to market like Kardashians. The family is often accused of being “famous for being famous” and their message is that it’s possible to gain a fortune with the right type of marketing. None of the Kardashians are singers or actors, so they’ve basically made a living by being interesting (to some) and fashionable. Remember the message you want to give customers when marketing your products or services.
Be sure that the message you send is easy to see on your website and social media pages. Just as the Kardashian girls are known for their curves, outfits, shoes and makeup, because they saturate the market with pictures, you can follow this same train of thought when promoting your business.