When you’re marketing the content for your business, you may find that written content alone isn’t attracting enough viewers. That’s why it may be beneficial for you to add more visual content to your blog in the form of videos. While writing blog content can explain the mission and overall objective of your business, turning your previous blog posts into videos can provide viewers with information that is engaging. The details of your blog may also be easier to remember if you put it in video form. Here are some practical ways that you can convert written blog posts into informative videos.
Create a Live Vlog
One of the most practical ways to go from writing blog content to posting video content is to record yourself going over the main points of your written blog on video. Instead of repeating the written content verbatim, try to change the wording around a bit, so that it sounds like you’re having a conversation with the viewers. It also helps to make the vlog more interesting with graphics and music, so that viewers will remember more of the content.
Take Advantage of PowerPoint
PowerPoint helps you to make your written content visual, so viewers can both see and hear the information you are trying to convey. If you’re using a Mac for your video blog, the Keynote app will help you make your words come alive. PowerPoint and Keynote allow you to convert your blog into a visual presentation. Once you’ve got your content the way you want it, you can narrate the blog and convert it into a video for your potential clients and viewers to enjoy.
Add Photos to the Blog
If you want the words of your blog to stand out, you may want to consider adding photos to your video while still stating the original content of the blog. This gives the entry visual appeal that will attract more viewers and potential customers. Look through your written post and find the main points, then find pictures that will best illustrate these points. You can convert your main points into animation, to help you grab the attention of viewers. Pictures can even help to break the language barriers that those interested in your business may experience (you can check out one of our previous blog posts for information on this). Make sure that the photos you choose are high-quality, since there’s a good chance they will be shared on social media and could be viewed by people who are learning about your company for the first time.
Make Important Information Stand Out
You can highlight certain words or phrases, or feature separate slides for each point, so that viewers can pause your video and take notes as needed. Fun features, such as making your voice echo when you read certain sections of your blog can also make the information easier to remember. At the end of your video blog, be sure to include your social media addresses, as well as your website, so that viewers know where to find you if they want more information about your company and the products and services you offer. Video blogs are the perfect opportunity for you to make your company stand out in a new and exciting way, so be sure to take advantage of all the artistic features you can, without overwhelming the viewer.
Maintain a Theme
When you’re converting your traditional blog posts into videos, make sure you come up with creative themes that your viewers will come to know and appreciate. For instance, you can use the same intro music for each of your video blogs. You can also select the same instrumental music to end your videos, as a way to subtly market your brand and give people more subconscious information about your company. For instance, if your music is fun and upbeat, but your actual blog content has practical or even technical tips, you’re giving the impression that you want to relate to viewers, but also have the expertise to be viewed as a professional organization.
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Picture by Sean MacEntee