Everyone knows the phrase “content is king.” In fact, it’s a saying that has been around for some time within the digital marketing sector. But is it still true? The content marketing field is constantly evolving and changing. Therefore, it couldn’t be more important to stay up to date with the latest trends. Organizations that [...]
You’ve almost certainly heard it said that content is king. Most financial institutions understand that producing quality content is a vital strategy. However, what does this mean in practice? How can you harness the power of content to your advantage? The infographic above shows just how many elements go into creating the ideal content. It’s [...]
Even when your organization has acquired a customer base, there’s no guarantee they’ll remain with you in the long term. This is why it is so important to cultivate and nurture your brand’s customer relationships over time. This translates into improved customer retention and, in turn, more sales. By managing customer relationships well, you can [...]
Having a successful content marketing strategy is vital for any financial institution. Creating valuable content and regularly publishing it is key to raising brand awareness and reaching the target audience. However, one question that financial organization content marketers often ask is, “Where should I post content?” If you have ever created an excellent article but [...]
When it comes to content marketing, your strategy’s lifeblood is content. A lot of the content comes in the form of blog posts. Yet, there are other types of content that you can produce and release, too. Content is the key to attracting new clients while also retaining your existing customers. By providing insights into [...]
Anyone who has had anything to do with marketing recently will know the term “buyer personas”. In fact, it’s one of the most commonly heard buzzwords today. Yet, this is a term that’s often casually used, as if everybody knows precisely what it means. Unfortunately, this isn’t always the case. Many organizations are unaware of [...]
Content marketing offers a high-quality opportunity to convert visitors into customers. However, if you want to capture then retain your target customer’s interest, you need to give them valuable information. It’s only when they have the details they need that they can make a decision. If your financial institution answers questions and offers solutions to [...]
A lot of small business owners have this idea that once they create a website their customers will come flocking to them. They couldn't be more wrong. The internet is a crowded marketplace with millions of websites and the competition for visitor traffic is so tough that your target market may not even know that [...]
One mistake that many startup businesses make is that they try to be everything to everyone. They want to be known for the highest quality and the lowest prices and the best services. But in today's highly competitive market, no business can be a Jack-of-all-trades and prosper. Customers simply won't buy their claim. Unless you [...]
Now that you’ve got your website up and running, it’s time to find effective ways to monetize it. You can actually make money from your website, and there are many sites on the internet that were created simply for generating income. Whether you want to generate a substantial income from your site or you’re just [...]