Even when your organization has acquired a customer base, there’s no guarantee they’ll remain with you in the long term. This is why it is so important to cultivate and nurture your brand’s customer relationships over time. This translates into improved customer retention and, in turn, more sales. By managing customer relationships well, you can [...]
When it comes to content marketing, your strategy’s lifeblood is content. A lot of the content comes in the form of blog posts. Yet, there are other types of content that you can produce and release, too. Content is the key to attracting new clients while also retaining your existing customers. By providing insights into [...]
Having an effective content marketing strategy is imperative in today’s competitive business environment. One key element is social media marketing. The above chart shows that social media is extremely important to overall content marketing strategies. However, despite its importance, it raises a challenging dichotomy. On the one hand, social media marketing should be about giving [...]
Content marketing offers a high-quality opportunity to convert visitors into customers. However, if you want to capture then retain your target customer’s interest, you need to give them valuable information. It’s only when they have the details they need that they can make a decision. If your financial institution answers questions and offers solutions to [...]
Google+ may not be as big as some of the other social media sites yet; but it is catching up fast. According to the last count, it had over a hundred million registered members. The reason it has become so popular in such a short time is that it combines the elements of Facebook, Twitter, [...]
Twitter is the second most popular social network after Facebook. It has more than half a billion active users worldwide and the number is increasing at the rate of 135,000 new users every day. It is estimated that there are 58 million tweets and 2.1 billion Twitter search engine queries every day. No wonder this [...]
Today, the easiest and the most effective way to make yourself known to your target customers is to reach out to them through a Facebook page. Of all the online social networks, Facebook is the largest and the most popular. According to the latest figures, it has over a billion users worldwide, 50% of who [...]
Now that you’ve created a website for your business, you’ll have to maintain it on a regular basis. One of the best ways to bring more customers to your business is to have a great online presence. Of course, this is easier said than done, since there are lots of professional websites out there competing [...]
Although these three are entirely different entities, some of their functions overlap. It is crucial in any marketing strategy to ensure that these three concepts are holistically integrated in any tactics you may be using regarding content marketing, SEO and social media marketing. A lot of people aren’t entirely sure how to integrate these three [...]
By now you’ve probably heard that content is “king” when it comes to marketing your business. However, there are specific ways to make customers aware of your content if you want to make a significant impact in your field. While there are bold ways to market content and services, such as pop-up ads and blog [...]