Financial brands today need to find ways to stand out from the crowd. In a society that is increasingly digitally driven and fast-paced, it’s becoming harder to stay competitive. With the world becoming more automated than ever before, it is humanity that is now at a premium. The human touch is becoming more difficult to [...]
Everyone knows the phrase “content is king.” In fact, it’s a saying that has been around for some time within the digital marketing sector. But is it still true? The content marketing field is constantly evolving and changing. Therefore, it couldn’t be more important to stay up to date with the latest trends. Organizations that [...]
Even when your organization has acquired a customer base, there’s no guarantee they’ll remain with you in the long term. This is why it is so important to cultivate and nurture your brand’s customer relationships over time. This translates into improved customer retention and, in turn, more sales. By managing customer relationships well, you can [...]
Having a successful content marketing strategy is vital for any financial institution. Creating valuable content and regularly publishing it is key to raising brand awareness and reaching the target audience. However, one question that financial organization content marketers often ask is, “Where should I post content?” If you have ever created an excellent article but [...]
Anyone who has had anything to do with marketing recently will know the term “buyer personas”. In fact, it’s one of the most commonly heard buzzwords today. Yet, this is a term that’s often casually used, as if everybody knows precisely what it means. Unfortunately, this isn’t always the case. Many organizations are unaware of [...]
Content marketing and blogging – two buzzwords of the modern online era. It’s no wonder that many people believe the two are the same thing. After all, both are about creating web content. Yet, although in one sense this is true, blogging is a much more shallow form of writing than content marketing. Content marketing [...]
Having an effective content marketing strategy is imperative in today’s competitive business environment. One key element is social media marketing. The above chart shows that social media is extremely important to overall content marketing strategies. However, despite its importance, it raises a challenging dichotomy. On the one hand, social media marketing should be about giving [...]
Content marketing offers a high-quality opportunity to convert visitors into customers. However, if you want to capture then retain your target customer’s interest, you need to give them valuable information. It’s only when they have the details they need that they can make a decision. If your financial institution answers questions and offers solutions to [...]
When you’re writing a blog, it can be tempting to just write about whatever interests you. You understand your business, and you’re passionate about your subject. It appears to make sense to write more about your products or about elements of your business that excite you. Yet, this is rarely the right approach for any [...]
Your content is essential when it comes to attracting the right audience to your business. Yet, even the most beautifully crafted blog may not achieve the heights of success you are hoping for. This video gives you some ideas about how to create great content. However, that is not the end of the story. There [...]