Financial brands today need to find ways to stand out from the crowd. In a society that is increasingly digitally driven and fast-paced, it’s becoming harder to stay competitive. With the world becoming more automated than ever before, it is humanity that is now at a premium. The human touch is becoming more difficult to [...]
Everyone knows the phrase “content is king.” In fact, it’s a saying that has been around for some time within the digital marketing sector. But is it still true? The content marketing field is constantly evolving and changing. Therefore, it couldn’t be more important to stay up to date with the latest trends. Organizations that [...]
You’ve almost certainly heard it said that content is king. Most financial institutions understand that producing quality content is a vital strategy. However, what does this mean in practice? How can you harness the power of content to your advantage? The infographic above shows just how many elements go into creating the ideal content. It’s [...]
Having a successful content marketing strategy is vital for any financial institution. Creating valuable content and regularly publishing it is key to raising brand awareness and reaching the target audience. However, one question that financial organization content marketers often ask is, “Where should I post content?” If you have ever created an excellent article but [...]
When it comes to content marketing, your strategy’s lifeblood is content. A lot of the content comes in the form of blog posts. Yet, there are other types of content that you can produce and release, too. Content is the key to attracting new clients while also retaining your existing customers. By providing insights into [...]
Content marketing and blogging – two buzzwords of the modern online era. It’s no wonder that many people believe the two are the same thing. After all, both are about creating web content. Yet, although in one sense this is true, blogging is a much more shallow form of writing than content marketing. Content marketing [...]
Content marketing offers a high-quality opportunity to convert visitors into customers. However, if you want to capture then retain your target customer’s interest, you need to give them valuable information. It’s only when they have the details they need that they can make a decision. If your financial institution answers questions and offers solutions to [...]
How many blog posts have you written but then forgotten about? Millions of blog posts get written and viewed every day. However, they then end up discarded and overlooked, and no one ever sees them again. If you think about it, you’ll probably be able to identify with this all too easily. If you aren’t [...]
When you’re writing a blog, it can be tempting to just write about whatever interests you. You understand your business, and you’re passionate about your subject. It appears to make sense to write more about your products or about elements of your business that excite you. Yet, this is rarely the right approach for any [...]
Your content is essential when it comes to attracting the right audience to your business. Yet, even the most beautifully crafted blog may not achieve the heights of success you are hoping for. This video gives you some ideas about how to create great content. However, that is not the end of the story. There [...]