There are millions of businesses out there wanting the public’s attention. Consumers today are using modern technology to avoid advertising. Consumers fast forward through commercials and pay extra for advertisement free radio. They buy ad blockers for their computers and block advertisements from their social media outlets.
Today world custom content is favored by more than 68% of consumers. Custom content caters to both the consumer’s interests as well as their need to be informed. Custom content attracts consumers and in most cases convinces them to purchase a product or service.
Content marketing is absolutely essential to every business. In today’s digital age, every business no matter how small is literally in the publishing business. Here at Varci Media we have written, tweeted and used social media to sell whatever businesses are selling. We know the importance and power of the written word.
For us writing is second nature, but for many businesses, that have no experience writing to promote their products or services, it is difficult for them to understand how content marketing can determine their company’s success.
Let’s take a look at 6 reasons your business needs to invest in content marketing:
1) Attracts New Customers
You will attract a wider audience of potential customers if you pen content that covers a wide range of subject matters that are directly related to your industry. The right content can also keep customers coming back.
At Varci Media it is our job to supply businesses with content that will attract potential customers and keep them coming back. For more information on our blog content services visit our website here
2) Content Marketing Beefs Up Your Blog
Blogs are a perfect opportunity to promote your businesses products or services. A blog used properly also expresses your businesses style. Blogs are a cost-free way to share your businesses images, objectives and values. Blogs when done with flair will also improve your search engine rankings.
Blogs house all of your content and if done correctly they become the ultimate informational hub for the audience that you are targeting. Think Creative has reported that small businesses that blog regularly see 126% more “lead growth” than small businesses without blogs.
3) Many Potential Customers Discover Your Business Through Your Content Marketing
If you blog correctly and cover a large variety of subjects related to your business,you have given yourself the ability to reach limitless numbers of potential customers. Blogs also give business owners the opportunity to answer questions of individuals interested in the types of services offered.
4) Content Can Amplify The Effectiveness Of Other Business Strategies
The content that you share can easily amplify other marketing strategies that you apply. Content can be used for far more than just your blog. Content is also a powerful tool when used as advertising efforts posted on social media sites such as Facebook.
A great way to capture a consumer’s attention is to offer free downloadable content like guides, handbooks and white papers.
5) Content Marketing Can Help You Gain Recognition as An Expert In Your Industry
When content is created and used to educate or entertain potential and current clients it helps to build your business authority by showcasing the expertise you have. Consumers are more apt to choose a business that they can look up, read about and see not only their credentials, but their experience with feedback from customers.
6) Content Helps Build Community
Consumers will begin to rely on your content as a reliable source of information. This will gain you a community of followers. Offering followers the opportunity to respond to your content will allow you to receive valuable feedback that can help to guide your future strategies for content creation.
Varci Media can keep your blog fresh and interesting with ever changing subjects and information. We can provide your business with the content it needs to be successful in today’s digital world.
Picture by Shirley White