If blog writing is one of the main ways you market your content, you may want to seriously consider turning these blogs into videos. Writing blog content can make the intentions and details of your business clear, but there’s a good chance most of your clients don’t want to read through pages of content. Even if you have shareable content that contains important information for customers and fellow businesspeople, you’ve got to keep the content fresh and exciting in order to stay competitive. Videos can make a big difference when it comes to promoting your company effectively, and there are lots of ways to ensure that your videos stand out. Here are some of the ways that videos can make a significant difference when it comes to marketing your content.
Make The Content Humorous
Yes, you want people to take your business seriously. After all, you’ve been working hard to perfect your products and services, and strive to provide the best customer service. However, if you make your videos funny, you’ll attract more viewers, and customers are more likely to remember the important details of the video. When a video is funny and informative at the same time, you’ll likely find that the video will be shared on social media much more often. This also gives you a chance to show more of your business’ creative side, and gives customers the impression that you and your staff are both professionally competent and well rounded. If you’re wondering whether your older customers or your CEO will appreciate the humor of the video, test the content out on staff members before making the content public. While you can certainly make a few jokes in your blog writing, chances are the punch lines will come across much better in video form.
Solve A Problem
In your videos, you should offer solutions to customers. It has been proven that the most effective forms of marketing are those that solve a problem. The problem could be a significant issue that many companies experience, or it could be a simple solution that could make work or home life a little easier. Instead of conventional blog writing, you could come up with a how-to series that will market your services to established and potential consumers, while providing practical remedies for everyday issues. By creating a series, viewers will look forward to new videos on a regular basis, and you’ll be challenged to come up with new and entertaining video content.
Boost Your Reputation
People get the unconscious impression that your company is more professional, and even more financially established, if you provide more video content than written content. Videos are a more advanced form of marketing, and it often takes specific technology to make the video look especially polished. Studies have also proven that if you have a video on a page with written content, readers will be 80% more likely to read the content! Simply by posting quality videos to your company’s website or social media pages, you can make potential and established customers pay attention to all of the great things about your company. It may also be helpful to create a live video blog on a regular basis. For instance, post a new video each week, discussing a certain aspect of your field that customers have questions about. You can even prepare a written blog and read it on video. Sometimes, hearing the words instead of simply reading them will make the content easier for customers to understand. Studies show that people are 10% more likely to remember content they hear, and 65% more likely to retain the information if an image is attached to the audio content.
In addition to providing tips for your viewers, it may also be beneficial for you to conduct an interview or two and turn it into a video blog. When customers see you interacting with other consumers or professionals in your field, it makes you appear more relatable and knowledgeable. In your videos, you need to show that you put your customers first, and that you’re always trying to gain new information about your field. You can also add visual aids to your video interview, such as graphs, powerpoint presentations, and animation to make the video even more interesting. Adding some background music to the video interview can also grab the attention of your viewers, and video interviews could increase the chances that viewers will use word-of-mouth marketing to let even more customers know about your company.
Picture by Jarred