Financial brands today need to find ways to stand out from the crowd. In a society that is increasingly digitally driven and fast-paced, it’s becoming harder to stay competitive. With the world becoming more automated than ever before, it is humanity that is now at a premium. The human touch is becoming more difficult to [...]
Everyone knows the phrase “content is king.” In fact, it’s a saying that has been around for some time within the digital marketing sector. But is it still true? The content marketing field is constantly evolving and changing. Therefore, it couldn’t be more important to stay up to date with the latest trends. Organizations that [...]
All writers have their own writing styles. However, if your organization has several writers on its content producing team, their conflicting styles can cause problems. Consistency is key when it comes to content creation. Without a cohesive approach across all pieces, your organization’s content could appear disorganized and chaotic. As the statistic above shows, branding [...]
It’s fair to say that content is even more important these days than it was a few years ago. For content creation teams, the challenge is increasing all the time. With so many competing organizations out there, all pumping out regular content, how do you make yours stand out? Being more interesting is the name [...]
In general, there are three different types of web traffic. Most people are aware of the two main types – search engine traffic and direct traffic. However, there is a third type that people sometimes overlook – referral traffic. As you can see from the pie chart above, direct, search, and referral traffic are the [...]
You’ve almost certainly heard it said that content is king. Most financial institutions understand that producing quality content is a vital strategy. However, what does this mean in practice? How can you harness the power of content to your advantage? The infographic above shows just how many elements go into creating the ideal content. It’s [...]
Running a financial institutions is never easy. However, one problem that comes out ahead of all the others is attracting customers to your brand. This chart below reveals financial institutions’ primary marketing challenges. Generating traffic comes out as the number one issue. For this reason, many financial institutions have started to realize how important digital [...]
Even when your organization has acquired a customer base, there’s no guarantee they’ll remain with you in the long term. This is why it is so important to cultivate and nurture your brand’s customer relationships over time. This translates into improved customer retention and, in turn, more sales. By managing customer relationships well, you can [...]
Having a successful content marketing strategy is vital for any financial institution. Creating valuable content and regularly publishing it is key to raising brand awareness and reaching the target audience. However, one question that financial organization content marketers often ask is, “Where should I post content?” If you have ever created an excellent article but [...]
When it comes to content marketing, your strategy’s lifeblood is content. A lot of the content comes in the form of blog posts. Yet, there are other types of content that you can produce and release, too. Content is the key to attracting new clients while also retaining your existing customers. By providing insights into [...]