Blog, which is short for weblog, is a regularly updated website or webpage where the content is written in an informal or conversational style and where the readers can (usually) add their own comments. The ability it gives the author to address and talk directly to the audience makes it a very powerful marketing tool for businesses. Blog writing is an important part of article writing services.
What are the different types of blogs?
There are five main types of blogs that include the following:
Personal blog: A personal blog is an online diary or commentary written by the blogger, who may write and post his or her blog posts daily or at regular intervals. Each blog post may include pictures and audio files and video files in addition to text.
Collaborative or group blog: This type of blog is similar to a personal blog, but it has more than one author collaborating on a topic. Rather than an individual effort, it is a group effort where the authors cooperate to put a united front on a single theme or issue, such as politics and technology.
Corporate and organizational blog: Many organizations use blogs for marketing, branding and public relations as well as for internal communications. Such blogs are called corporate blogs. They provide businesses an easy, inexpensive and effective way to reach out to customers and communicate with the employees. Writing blogs for businesses is a major part of our article writing services.
Microblog: A microblog, as the name suggests, allows authors to post small pieces of digital content, which could be text, picture, short video or other media. Microblogging is popular because it offers the ability to convey messages, information and thoughts spontaneously. The most famous example of a microblog is Twitter.
What are the different genres of blogs?
Blogs can be on any topic relevant to the author and his/her target audience. The different genres of blogs that are popular include business, marketing, politics, health, travel, gardening, home, family, books, fashion, beauty, medicine, law, art and music. Many of these blogs are how-to and tutorial blogs that teach the reader how to do something, such as how to fix a virus-infected laptop.
Some of the different genres of blogs have their own names, such as legal blogs, travel blogs for travel, and mom blogs for home and family blogs. Each genre of blogs has a loyal fan base that can generate a good number of clicks, which can translate into direct or indirect revenue. Our blog writing services cover all genres of blogs.
What are the different media types that can be used?
Blogs provide a very convenient way to share thoughts, ideas and information with the readers. Any type for media can be used in a blog, including text, photo, video and links. Blogs containing photos are called photoblogs and those containing videos are called vlogs. Photos, audio files and video files of almost any standard format can be posted in a blog, such as jpg, png, mp3 and mp4.
What devices can you use to post and view blogs?
Blogs can be posted and viewed in a variety of ways, such as using computers, mobile phones, webcam and Google Glass. You can compose the blog posts on the device available to you and post them instantly from anyplace where internet connection is available. The viewers/readers can also access the blog from a variety of devices, such as a computer, tablet and mobile phone. The ability to use multiple devices to post and view blog posts makes blogs a very useful tool for marketing.
Can blogs be used to advertise products and services?
The primary reason businesses use blogs is to disseminate information about their products and services and subtly persuade the audience to buy the same. Authors usually insert links in their blog posts to direct the readers to the company’s website, where the actual marketing is done. However, it has become common these days to insert advertisements in the blog with a link that directs the readers to the sales page.
One way bloggers can make money is by making advertisement space available to other businesses. They are paid a small amount every time a visitor clicks on the link. One of the most popular pay-per-click programs is Google AdSense. Many bloggers and online businesses use it to generate additional revenue. The more visitors the blog has, the more money it makes. To attract visitors, the blog posts have to be of very high quality and optimized for search engines (SEO).
How can blogging help boost revenue?
The importance of blogging to businesses cannot be over exaggerated. The massive popularity of blogs has allowed businesses to reach out to their customers without having to spend a fortune on TV and newspaper advertisements, which makes it great for small businesses that want to grow. They can attract readership by creating high quality blog posts about their products and services.
Once a blog manages to attract a critical number of visitors, sales will happen. But bringing in more sales is not the only thing blogging can do. Blogs are an effective channel for branding. With the worldwide reach that blogs have, businesses can easily establish their brand in the consumers’ mind – provided they can attract a lot of visitors. Thus, blogging can help boost sales by increasing exposure, cutting promotional costs and increasing sales.
How can we help you?
We have a dedicated team of bloggers who have many years of experience writing blog posts. As an important part of our blog writing services, the blogs we write include creating lists (such as Top 10 Theme Wedding Destinations), How-to blogs, check lists (such as 10 things to do before moving into your new home), infographics, interviews, guest blog posts, newsworthy posts, personal stories and case studies. We specialize in creating high quality and highly readable blog posts that are tailored to our clients’ needs.