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Google+ may not be as big as some of the other social media sites yet; but it is catching up fast. According to the last count, it had over a hundred million registered members. The reason it has become so popular in such a short time is that it combines the elements of Facebook, Twitter, [...]
One of the most effective ways to give people a positive impression of your business is to have a website that is professionally maintained. There are also certain rules that you should be aware of if you want your company website to be in good standing with Google. When you have the right article writing [...]
Everyone knows the phrase “content is king.” In fact, it’s a saying that has been around for some time within the digital marketing sector. But is it still true? The content marketing field is constantly evolving and changing. Therefore, it couldn’t be more important to stay up to date with the latest trends. Organizations that [...]
In general, there are three different types of web traffic. Most people are aware of the two main types – search engine traffic and direct traffic. However, there is a third type that people sometimes overlook – referral traffic. As you can see from the pie chart above, direct, search, and referral traffic are the [...]
Even when your organization has acquired a customer base, there’s no guarantee they’ll remain with you in the long term. This is why it is so important to cultivate and nurture your brand’s customer relationships over time. This translates into improved customer retention and, in turn, more sales. By managing customer relationships well, you can [...]
Having a successful content marketing strategy is vital for any financial institution. Creating valuable content and regularly publishing it is key to raising brand awareness and reaching the target audience. However, one question that financial organization content marketers often ask is, “Where should I post content?” If you have ever created an excellent article but [...]
When it comes to content marketing, your strategy’s lifeblood is content. A lot of the content comes in the form of blog posts. Yet, there are other types of content that you can produce and release, too. Content is the key to attracting new clients while also retaining your existing customers. By providing insights into [...]
Content marketing offers a high-quality opportunity to convert visitors into customers. However, if you want to capture then retain your target customer’s interest, you need to give them valuable information. It’s only when they have the details they need that they can make a decision. If your financial institution answers questions and offers solutions to [...]
How many blog posts have you written but then forgotten about? Millions of blog posts get written and viewed every day. However, they then end up discarded and overlooked, and no one ever sees them again. If you think about it, you’ll probably be able to identify with this all too easily. If you aren’t [...]
Your content is essential when it comes to attracting the right audience to your business. Yet, even the most beautifully crafted blog may not achieve the heights of success you are hoping for. This video gives you some ideas about how to create great content. However, that is not the end of the story. There [...]