By now you’ve probably heard that content is “king” when it comes to marketing your business. However, there are specific ways to make customers aware of your content if you want to make a significant impact in your field. While there are bold ways to market content and services, such as pop-up ads and blog writing with catchy titles, there are other more effective ways to market your business. There are some instances in business when less can actually be more, and content marketing is no exception. Here are four methods that may appear subtle, but can actually result in more clients for you.
Be Bold—And Quiet
Think about some of the most recognizable brands on the market these days. Companies like Nike, Apple and Google have symbols, logos and color schemes that you can recognize from a mile away. And, when was the last time you saw a lengthy commercial with lots of written content to advertise these brands? When you trust your brand, and can prove to customers that your products and services are of the highest quality, you don’t need to say much. Choose an eye-catching logo, and make company information available to interested consumers. However, the less you say, the more intriguing your business could become. Also, if you make your content marketing too wordy, this could come across as desperate, and customers may get the impression that you don’t really know what you’re doing. When you can allow consumers to see most of the benefits of doing business with your company for themselves, you’ll likely see your customer base grow quicker.
Create “Skimmable” Content
It’s no secret that most people prefer to skim through information they’re reading on the computer. People consume information in different ways these days, and for the most part, they want to find what they’re looking for quickly. Customers also don’t want to have to take time to figure out what you mean by certain professional terms. That’s why it’s best to create content that people can skim through. Adding info-graphics that display your main points, adding lots of pictures to your blogs as visual aids, and incorporating videos into the blog writing or article writing services will help consumers to learn more about your company in just a few seconds. In today’s fast-paced society, “skimmable” content will definitely stand out with your readers. If you do have to add a lengthy paragraph or two to your blog writing, make sure that you don’t use words that are difficult to understand. It may also help to provide a link to another site that can further explain your business concepts as well.
Motivate People To Spread The Word
The more interesting your content is, the more likely it is that your customers will tell others about it. This is an easy way for you to market your content, and you don’t even have to do most of the work! Come up with ideas that are creative and effective, so that your company will be synonymous with the idea. For instance, conduct video interviews once a week with top professionals in your field. On your social media pages, let your followers know to look out for the interview, and post a short clip of the interview in order to attract more people to your website. When you see that certain content marketing efforts are working, reach out to your customers and followers and ask them about the content they’d like to see from your company. When you get viewers involved, this boosts their motivation to spread the word about your company even more.
Create Sales Trailers Instead of Books
You’ve probably seen e-Books or hard-copy books sold on certain websites. These books promise to teach consumers all they need to know about a certain career field or aspect of technology. While this used to be a pretty effective way to market content to those who are eager to learn, it’s not really all that subtle. Instead of trying to sell books to your customers, consider a sales trailer. Take the story behind your business and create a visual aid that tells the customer all he/she needs to know. Your preview can also feature real customers of your business who have positive testimonials to share. Remember, people don’t often have the time to read through hundreds of book pages to find the professional information they’re looking for. The trailer serves as the “preview” to your sales “movie.” After enough customers show they are interested in learning more, you can release a complete creative content project that allows viewers to delve deeper into your company’s history, mission statement, services and products.
Picture by Joe