One of the most effective ways to give people a positive impression of your business is to have a website that is professionally maintained. There are also certain rules that you should be aware of if you want your company website to be in good standing with Google. When you have the right article writing company supplying content for your website, you can be sure that your rankings will remain intact. However, there are still a few blog content writing tips that you’ll want to keep in mind so that Google won’t penalize your site.
Excessive Copied Content
Remember that all the material on your professional website needs to be original. It’s very important that the content on your site is original, and isn’t copied from another source. If you use information from a reputable source, be sure to credit the original authors of the information. If Google sees that there is too much copied content on your website, your rankings will go down substantially.
Too Many “Doorways”
If your website contains too many links to other websites and pages, this could be a red flag for Google. After all, you want customers to stay on your website as long as possible, in order to learn more about the products and services you have to offer. You also don’t want your professional site to be flagged as spam or to be seen as unreliable. If Google gets the impression that phishing happens way too often on your website, you’ll be penalized. Be sure that the content writing agency you work with or your writer knows that links to other pages should be kept to a minimum. A number of websites have links in order to take advantage of pay-per-click services. The more visitors click on the links, the more money the website receives. If potential customers know that you’re just posting click bait for the purpose of making money, they are less likely to visit your website again.
Keyword Stuffing
When your website contains too many keywords, it’s called keyword stuffing. After readers see that your site is nothing more than a collection of keywords to attract people to your website, your professionalism could be in question. While you do need to choose keywords that are easy for potential customers to remember, you shouldn’t overwhelm readers with these words once they visit your website. Remember, you have to supply consumers with valuable content that will keep them coming back. When people feel that they are simply being lured to your website for the good of your business, they are likely to lose interest in your company, and tell others. Google notices keyword stuffing as well, and will penalize you for it.
Irrelevant Content
No matter what, the content on your website has to have something to do with your business. While you may see interesting articles on the Web that you may want to add to your site, resist the urge to do so unless it will prompt customers to learn more about your products or services. Links that promote other products should not be featured on your website. These are seen as click bait and make the professional standing of your website questionable. Even if you or your article writing company post articles or videos from other authors, the material should be relevant. Statistics that pertain to your industry, interviews with people who are successful in your field, or customer testimonials can help to move your business forward.
DNS Providers and Hosting Services
Make sure that you’re not using cheap dynamic hosting services. Even though this may be great for your business budget, your website is more likely to be hacked if the server is not of the highest quality. This can hurt your Google ranking, since Google will think that your website is “guilty by association.” Your website should be on a private or dedicated server, so that you won’t be susceptible to some of the viruses and network controls that come with cheaper servers. Do some research about the hosting companies you’re considering to make sure that you won’t be susceptible to spam or Google penalties.