Social media has come as a boom for businesses and when it comes to marketing opportunities, Twitter is at the top. With over half a billion registered users tweeting nearly 400,000 tweets per day, Twitter has a vast reach. But with so many businesses vying for user attention, potential customers will not just come looking for you, if you don’t make an effort.
Here are 5 tips for businesses to make money using Twitter
1. Connect with your target customer
Find all your existing customers and would-be customers on Twitter and ‘Follow’ them. If your customers haven’t signed up, send them invitations. Whenever a customer makes an appearance, welcome them by engaging in their tweets. If the tweet is good or relevant to your business, share it with your followers. If they are looking for solutions to problems, give them informed advice without sounding like you are pushing your own products. Focus on building a personal relationship with them rather than selling something right off the bat.
2. Brand your business
Branding does wonders for your business and contrary to what you might think, it is not only for big businesses. Any business can brand itself on Twitter. First define your brand (your company’s mission, the image you want to project and the benefits to your customers). Create a great logo (hire a professional graphic designer for the job) and think of a catchy slogan (or tagline). Use these as a part of your company’s Twitter persona. Once users become familiar with your brand, they will start to trust you.
3. Market your products
One great thing about Twitter is that you don’t have to pay to market your products because it’s free. Tweet frequently about your products and give links to your website. Twitter also allows you to send personal messages to anyone who is following you. Take advantage of this feature and send news, offers and deals regularly. If you are too busy to manage your Twitter account, hire someone to assist you.
4. Give away coupons and promo codes
Customers love getting discounts and free giveaways. Therefore, giving away coupons and promotional codes are a great way to attract customers. Offer these to your followers as a thank you for being a follower.
5. Encourage your customers to give feedback
One way communication is never good for any business. If you want to know how to make money using Twitter, you need to listen to your customers. Encourage them to give you their feedback. Go through every feedback you receive and give a polite and informative reply. If your customers have suggested any improvements, thank them and try to incorporate those suggestions and ideas. Do not be deterred by negative feedback. Do not show your displeasure with any negative comment and please do not pick up a fight with customer.
How do you use Twitter?
Picture by Johnny Rodriguez