Content marketing used properly can enable you to get a lot of inbound traffic to your website. It helps you build strong brand awareness and opens up the lines of communication between you and the consumer. To make content marketing work you need a concrete strategy. If you do not have a strong foundation, your prospective buyers may walk away.

Content marketing will do the following 7 things for your business:

  • Build your brand
  • Attract new customers
  • Provide consumers information that they need to know before buying a product or service.
  • Aid your post-purchase product use
  • Support SEO
  • Help you establish your reputation
  • Feed your social media engagement

In this post we will be looking at 5 content marketing practices that will give you a strong foundation and help you create a winning content plan that will keep consumers coming back.

Here are 5 marketing changes you can make that will help your business skyrocket:

1. Make Sure You Know Your Audience

The best way to get successful results from your content marketing campaign is to make an effort to get to know your audience. You need to get to know your audiences concerns and what they care about. Get to know their motives as well as their pain points. This information will help you create the type of content that a new visitor will find interesting enough to stick around for. Always try to create new content around your customers buying stages.
First you have to get the consumers to notice and become interested in your product, then you sell them your product and or service and keep them coming back.

You can write your own content or you can turn to companies that offer content marketing services. No matter which option you choose you, it’s important that the content you put out their catches your reader’s eye and keeps them coming back.

Content marketing is vital to any businesses growth as well as profit.

2. Create a Content Formula

Content marketing is all based around creating content that will help your audience solve their problem or fill their pressing need. Many businesses today are turning to businesses that offer content marketing services for their content. Whether you write your own content or hire someone to write it, you will need a content formula that will lead your customer on the journey to making an informed decision.

The main reason businesses succeed in content marketing is because of the topics that they choose. Competition is tough these days and you want your content to be unique and stand out. To make your content stand out, you need to check out what your competitors are doing. Look at headlines on the web that are causing a buzz. Once you have a grasp of what is popular out there it will be easier for you to brain storm about the topic that will get consumers talking.
3. Create An Editorial Calendar

Create a calendar that you use to schedule your content creation as well as your publishing schedule and promotion events.

A Content marketing calendar will help you simplify your marketing campaign and will organize your content publishing. It will remind you of dates giving you time to get organized and put quality content out there. Content marketing calendars are available on both Google docs and WordPress Editorial Calendar.

4. Create Search Engine Optimized Content

SEO is alive and well and you need to attract search engine traffic to boost your online earnings. To create content that benefits both the reader and search engines you need to:

A-use relevant keywords in your content and B-provide valuable content for your readers. Don’t let anyone tell you that SEO is dead it is still a vital part of content marketing. SEO will always play an important role in content marketing.

5. Measure Your Content Marketing ROI

Once you have put your best effort into your content marketing, you then need to measure your results. You will need to measure traffic, subscribers, audience size, and audience penetration. You will need to measure your reach by the channels that you are using for your content marketing.

Measure your page views, unique visitors, average time on page, engagement and conversion. All of these measurements will help you understand how successful your content marketing campaign really is.

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