It can be a challenge to find engaging and interesting topics for your readers. Even if you have a niche blog, finding the right things to write about may not always come easily.
To get your creative juices flowing, here are 5 ideas for finding the blog topics that will keep readers coming back for more.
1. Find Out What’s Trending
Social media is a wonderful source of inspiration when you’re looking for blog topics. Search your Facebook or Instagram page, as well as the pages of other bloggers, celebrities and companies that interest you to find out what people are talking about. For instance, if you write a fashion blog, search the social media pages of your favorite designer to find out what the new trends are for the upcoming season. Then, write a blog to show your readers how to get the look for less.
2. Talk to Your Friends and Family
Another effective way to find blog topics that people want to read about is to be social—in real life. Go out for drinks with your friends and find out what’s on their minds. Start a conversation about the latest news story the next time you sit down to a family dinner. If the people who are closest to you have thought-provoking or shocking opinions about what’s going on in the world, chances are your blog readers will, too. Your next blog entry could be the gateway for an interesting discussion online, and you may learn something or inspire others in the process.
3. Answer Customer Questions
If your blog is connected to your business, answer customer inquiries on a regular basis and use their questions to fuel your next blog entry. For instance, if you own a company that sells natural beauty products and your customers have questions about the ingredients, do a little extra research on the benefits of these ingredients. You’ll be able to provide informed answers for your consumers and give blog readers something to read that could improve their well-being. Which, in turn, may increase curiosity about your products and turn a blog reader into a regular customer.
4. Participate in a TweetChat
TweetChats are basically updated chatrooms in which a specific subject is discussed on Twitter. When you participate in these chats, you’re increasing your online presence and giving your blog exposure. Look for chats that talk about social issues you’re interested in, or chats that pertain to your line of work. Take away some of the points discussed in the TweetChat and create a blog based on the topics that were talked about the most. You can also write a re-cap of the TweetChat for your next blog entry.
5. Read Other Blogs In Your Industry
Blogging is an ongoing learning experience, so reading other blogs that talk about subjects that are similar to yours can be helpful. If you blog about being a working mom, find similar blogs to see if there are some aspects of this lifestyle you may not have covered yet. If your blog is about the latest tech gadgets, search the Web to find a blog that showcases a product you’ve never heard of. Reading as much as you can helps you to form your own ideas in a way that only you can. This increases the chances that you’ll keep the readers you have, and pique the interest of Web surfers looking for something great to read online.
How do you choose your blog topics?