Pinterest attracted 13 million users within ten months of its release, becoming one of the fastest growing websites in the history of the internet. In North America, the users of this pin board style photo-sharing website are overwhelmingly female – a fact not lost on the more than 100 of the top brands that are using Pinterest for business to reach out to their target customers.
Here are 5 ways you can bring more clients to your blog and website with the help of Pinterest:
1. Pin interesting and engaging content relevant to your business:
One reason people visit your Pinterest board and become your followers is to find interesting and engaging content that they can benefit from. If your pins are not interesting, they will not return; so pin interesting and original content relevant to your business. Pin often and consistently, but don’t overdo it, so your followers won’t think you are a nuisance. Before pinning any content, whether a photo or blog post, make sure that it will interest and excite the visitors enough to make them visit your blog or website.
2. Engage with your target customers:
By now, Pinterest probably has over a 100 million users; that is how big this amazing “discovery tool” has become. Like in any other social media sites, the most effective way to attract visitors to your board and then drive them to you blog or website is to engage with other users. Follow back your followers so that their followers can see you. Follow potential clients, like their content and repin them if they are good, so that they will return the favor.
3. Make it easy for your followers to find your blog and website:
For businesses, the whole point of using Pinterest for business is to drive traffic to your blog and website. Therefore, you should make it easy for your followers to find your blog and website, where the actual marketing takes place. Make your Pins Google-friendly by employing good SEO techniques. Create a blog board specifically for your blog articles. Use your blog or website for the title of the blog board. Research and use effective keywords and include hashtags in your keywords. And don’t forget to set the “Search Privacy” setting in your Account Setting to allow for search engines to find you.
4. Run a contest to drive traffic to your blog or website:
People like to take part in contests, especially if there is a reward at the end. Run the contest on your blog or website, but promote it through your Pinterest board. You can even create a separate board specifically for the contest. It will be a great way to attract traffic to your blog or website. The reward need not be lavish, but it should be a product or service you are promoting.
How do you use Pinterest for your business?
Picture from Karina