When you’re running a business with a strong online presence, you need to know how to drive traffic to your website and social media platforms effectively. That’s why you’ve got to have a few SEO tricks up your sleeve to make established and potential customers pay attention. Here are four SEO tactics for your business that you can start using today.

1. Google Keyword Planner 

Google Keyword Planner is an SEO tool that is free to use.  Since the software is powered by Google, it assists you in finding out the search volume of certain keywords. You’ll also be able to find keyword ideas that will work well for your business. This is very important if you want blog writing services or article writing services to be part of the way you communicate with customers. Keyword Planner is also useful for comparing keywords, so you can see which variations are used most often. Since Google is the top search engine for most people, this SEO trick can give you an edge when you’re coming up with ways to make your company the best in the business.

2. Engaging Content 

One of the most effective ways to use SEO to bring customers in is to have memorable content that will make your company one of a kind. Make sure that your articles have titles that are short and sweet, and include URLs that are easy for people to remember. This will make your content SEO-friendly, and increase the chances that people will visit your site more than once. When the content on your website is engaging, this increases the chances that established customers will tell others about your business, which can result in a bigger client base for you.  While the URLs and article titles are definitely important, don’t forget to make sure that your content has substance. Whether you want your articles to be funny, educational or thought-provoking (or a combination of the three), be sure that you’re getting the right sentiments across each time you publish content.

3. Google+ Pages

When you want to compete with other businesses that have a strong online presence, it’s a good idea to have a Google+ page. Some marketing specialists say that the worth of the page is estimated at around $20,000 over a lifetime. Compared to other social media platforms like Facebook, Google+ isn’t all that popular. But, that doesn’t mean you can’t use it as an effective SEO tool. Google+ allows you to send important articles and information about your company to everyone in your network. This is ideal if blog writing is one of the main ways you communicate with your audience. You can distinguish between colleagues, friends and family, former classmates, etc., so it’s easy for you to get the right content to the right people. Also, your face or company logo is displayed next to all of your search results. And since you’re using Google, your information will be in one of the world’s top search engines. Studies have also shown that 33% of people click on the top result when searching for something on Google, because it’s the easiest. So, when your Google+ page shows up at the top of the page, which leads people to believe that what you have to say is particularly interesting.

4. Check The Structure Of Your Internal Links 

If you check your internal link structure often, you can make sure that your website is always easy to find. Internal links also include back-links, and chances are you’ve included a back-link from another website on your website articles from time to time. Back-links are a huge part of an SEO marketing strategy. However, the links to your own web pages also make a huge difference in your online reputation. Just a tiny shift in the structure of your internal links can significantly improve your search rankings.

In order to check your internal link structure, choose a page on your website that is performing poorly. Then, drive more links to the poorly performing page on the other pages of your website.

It’s also important to make sure that the title of your pages match the content found on those pages. Google tends to reward pages that are consistent and use accurate keywords. This is especially important if you’re running an eCommerce website.

These are just a few of the effective ways you can make SEO work for your business. These tips and tricks will help you keep up with the progress of your online marketing, and give you the insight you need to stay competitive.  Working with an article writing company that can capture the voice of your business and answer important questions that your customers have is important as well. The right written content helps to show how credible and knowledgeable your business is, which is an effective tactic for increasing your clientele.

Picture by Madhuri